A Mess of Existing Posts and Content
Hyla Soft is a global technology and consulting firm that provides solutions in the manufacturing space. They had a significant online presence leading up to this redesign project, but they approached me with a desire to move their branding and site functionality into a contemporary space. Their previous site was dated and poorly maintained, so we had to come up with a game plan to move over hundreds of news posts, events, and white papers. They came to us having already produced basic wireframes and a solid vision on how they wanted their site to work before we started building.
A Hyper-flexible CMS
We worked closely with their marketing team and ensured that the discovery phase was as exhaustive and detail-oriented as the final handover. Hyla Soft needed a powerful, flexible CMS to support the complex features and content it required. It also needed to be responsive and easy to update for their marketing team. We chose Craft CMS for it’s ability to manage multiple content types and easy to use back-end.
All content on the site is translated into 4 languages: English, Italian, Spanish, and Portuguese.
The End Result
Hyla Soft is a unique firm, and their specialized techniques are marketed with a wealth of diverse content. It was up to my team to not only understand and organize this content, but to ensure that the data was presented in a logical, easily-accessible manner to their prospective clients. We were able to effectively map out redundant content, eliminate it, and optimize the site for the best content delivery and functionality.
Chicago Office Remodel
During the website build, I also designed digital and canvas artwork for Hyla Soft's Chicago office remodel.