The MSHV team’s biggest road block when it came to their website was that they had no access to the back-end to make updates. They had no previous experience maintaining a website in-house and needed help choosing a CMS that would be flexible and easy to updated for their small team. This was a great opportunity to refresh their dated brand and content as well.
Telling Their Story
I chose CraftCMS for the shelter for it’s clean interface and ease of updating. In addition to bringing the site maintenance in-house, we sat down with key MSHV stakeholders to determine additional goals of the rebuild. One was to improve the overall impression of the shelter and broadcast the success stories of their residents. To do this, we added interviews and quotes from former residents and focused the photography around people within the organization. We gave the site ample white space and a clean icon style to feel friendly and hopeful.
The End Result
MSHV now has a custom, updated website that even a single member IT team can manage! The site brought their brand into a contemporary, online space that gives them greater confidence when approaching donors and like minded organizations.