IA, UX, IxD
This platform was designed for Conn-Selmer at LimeRed Studio. Conn-Selmer is the leading manufacturer for student and professional instruments. My role as UX Architect was to create user flows, wireframes, and a low fidelity prototype for their new community platform, Venice. The site creates a space that enables students, educators, and professional musicians to upload, search and share content with one another.
Creative Director: Brett Casey
The Venice project was divided into three phases to allow thorough user testing after the MVP (Minimum Viable Product) was built. The MVP, or primary objective, for phase one was to build an invite only community for educators to search premium content, including clinician videos, a question and answer forum, relevant articles, and space to track inventory and instrument order history. During subsequent phases, invitations would be submitted to professional musicians and students as well.
By creating a low-fidelity prototype, I was able to expose key functionality and get approval quickly. This also established a grid for the developer and guidelines for content.
The prototype and wireframes were tested and approved iteratively by Conn-Selmer. This approach proved an efficient means of providing the customer with a deeper sense of ownership and involvement. This enhanced overall buy-in and reduced late-stage edits while minimizing the burden the review cycle places on the design and development team.
The deliverables were an exhaustive, low fidelity prototype and a UI guide that the creative team at Conn-Selmer could use to build and test with their customers.