This site was planned, designed, and built while at LimeRed Studio for UIC Recruitment.
As UX Architect, my role was to lead user research and create the site architecture based on UIC's internal needs, as well as four very different types of students. This included the final site map, wireframes, high fidelity prototype, and creating the user guide and leading training with the Admissions team.
The result ended in creating two distinct experiences for Undergraduate Students and Graduate & Professional Students.
While working at The Morton Arboretum, I contributed to the design of our new responsive website launched this year. My specific role was UI/UX for the homepage and secondary pages, static image selection, and a new easy-to-use calendar feature on the homepage. The overall look and feel was designed to reflect our cutting edge research in tree science.
Since 2009, I've worked with Varsity Vocals to design their Best of College A Cappella series each year. They've allowed me complete creative freedom to concept and design the physical packaging, disc artwork, coordinate production, and design the digital liner notes found on iTunes. Not only has it been a pleasure to design these, they're a blast to listen to.
While working at The Morton Arboretum, I collaborated with our landscape architect and a freelance map illustrator to design the new trail map for our visitor's map and guide. My specific role was to art direct the break down of our CAD drawings to make an editable, 2D file.
I then worked with the editable file to design all of the type, trails, landmarks, key, and inside content. I also illustrated a compass that indicates which trees can be found at specific coordinates.
ArbNet is an accreditation program and online community for international arboreta and public gardens. I was in charge of redesigning the identity and building it's new online presence.
My specific role was to design the logo, UI for the new responsive website, contributed to UX, business cards, accreditation collateral, and brochures. The ArbNet brand is designed to be a sister brand to The Morton Arboretum, but still maintain some of it's own unique characteristics.
Site launching mid 2014.
Annual Dinner Party
Designed and produced the invitation, menu, and program for the 2013 annual dinner party, Looking Up at The Morton Arboretum. The annual dinner party is the largest fundraiser of the year, and invitations are sent to top donors.
The theme was focused on activities that took place during cocktails including: canoeing, rock climbing, and climbing a tree. Each pattern on the back of the invitation panels represented these activities, and was used on way-finding signage at the event.
Hyla Soft is an international consulting firm for manufacturing software. The Chicago office approached me to help refresh their brand and apply it to all online and new print collateral.
They wanted a friendly, more approachable look for an incredibly complex industry. The work included re-designing and providing custom illustration for their website, trade show booth, white papers, brochures, and office decor. Was also tasked with creating a complete brand guide for offices to use world-wide.
I had the opportunity to design for 2 issues of the award winning Ninth Letter literary arts journal. For this particular story, my process was to get into the mindset of the main character, a troubled arsonist. I kept a physical lab notebook with documentation on how and what to set on fire. I then scanned and manipulated the physical notebook into the Issue #10 story. The only design criteria was that the final story must be in black and white.
While working as a student designer, I redesigned the residence hall meal hours posters and pocket brochure for University of Illinois (UIUC) Housing and Dining.
The posters were hand-illustrated, then finished in Illustrator to mimic screen printed band posters. The playful interaction between personified food and students was then applied large scale to murals the following summer in 2 of the residence hall cafeterias.